Rihanna Headlining Super Bowl 2023 Halftime Show – Billboard

Rihanna is heading to the Super Bowl!

After rumors swirled on Sunday morning (Sept. 25) that she was in discussions to headline the 2023 Apple Music Super Bowl Halftime Show, the 34-year-old superstar took to Instagram to further stoke the chatter by sharing a photo of herself holding an NFL-branded football.

Shortly after her post, the NFL confirmed the news by retweeting a post by Roc Nation, which featured the same image RiRi had shared. “Let’s GO,” the label and management company captioned its tweet.

Super Bowl LVII will take place Feb. 12, 2023 at State Farm Stadium in Glendale, Ariz.

The Apple Music Super Bowl Halftime Show telecast will be produced by DPS, with Roc Nation and Jesse Collins serving as executive producers, and Hamish Hamilton serving as director. Roc Nation will also serve as the strategic entertainment advisors for the live performance.

“Rihanna is a generational talent, a woman of humble beginnings who has surpassed expectations at every turn,” Jay-Z, founder of Roc Nation, said in a statement. “A person born on the small island of Barbados who became one of the most prominent artists ever. Self-made in business and entertainment.”

“We are thrilled to welcome Rihanna to the Apple Music Super Bowl Halftime Show stage,” Seth Dudowsky, NFL head of music, added in his own statement. “Rihanna is a once in a generation artist who has been a cultural force throughout her career. We look forward to collaborating with Rihanna, Roc Nation and Apple Music to bring fans another historic Halftime Show performance.”

“Rihanna is an incredible recording artist who is a favorite for many millions of Apple Music customers around the world,” Oliver Schusser, Apple’s VP of Apple Music and Beats, said. “We’re excited to partner with Rihanna, Roc Nation and the NFL to bring music and sports fans a momentous show — what an incredible artist for the inaugural Apple Music Super Bowl Halftime Show.”

Apple Music, which was recently named the official sponsor of the annual music and pop culture event, succeeding Pepsi, noted that fans will see more details and sneak peeks about the upcoming Super Bowl performance over the coming months on Apple Music’s various social media platforms.

The 2022 Super Bowl halftime show was lesson in hip-hop mastery, as a star-packed concert led by Dr. Dre and joined by Eminem, Snoop Dogg, Mary J. Blige and Kendrick Lamar took the stage at SoFi Stadium in Los Angeles. Other past performers have included The Weeknd, Lady Gaga, and Beyonce.

Check out Rihanna’s Super Bowl Halftime Show teaser on Instagram below.